DESIGN: The Sears Catalogue house is classic. The specific criteria for a product, pattern or shape that makes something more useful is only part of what design is about. We are impacted every day with outside stimuli. Millions of messages bombard our brain, and as a result, most of what we see, hear, and touch holds little significance. If we paid attention to every little detail, if we noticed every nuance, we would be held in place, making no progress toward any destination.